Advertising Your Business
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Advertising Philosophy (3:05)
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Successful Website Design (8:01)
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Articles about you in a Magazine or Newspaper (3:31)
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Community Classes - Teaching at the College (14:41)
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Craigslist (1:13)
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Flyers (4:41)
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Google Ads, Facebook, Etc. (2:28)
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Houzz (1:11)
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Networking Group - Business Network International (5:45)
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Writing a Local Landscape Book (9:56)
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SEO (Search Engine Optimization) (3:40)
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SEO - Cross Linked Landing Pages (18:12)
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Using Landscape Signs (5:21)
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Warm Referrals (4:15)
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Word of Month (5:14)
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Public Speaking (5:40)
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Using a Gimbal and External Microphone to Make Portfolio Videos (9:18)
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Facebook Ads Weak Experiment (6:49)
Effective Learning
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What is Education? (2:41)
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Format of our Education (6:35)
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Where can you go to learn? (5:13)
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The Value of A Mentor (10:02)
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How do you Find a Great Mentor (12:43)
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How to Recruit a Mentor (9:35)
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Learning from other Landscape Professionals (5:46)
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Get paid a little bit to learn rather than pay money to learn (7:16)
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What I learned from Henry Ford (5:35)
Your Landscape Questionnaire
Easier Bookkeeping
Creating a Great Contract for Residential Clients
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Introduction (8:57)
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Editable Contract
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What will be done as part of this contract (2:57)
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Clear Communication (4:54)
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Payment Schedule (11:28)
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Timing and work-hours (15:01)
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Change Orders (3:03)
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Design Time During the Project (11:36)
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Changes in the Plan-Contract (7:00)
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Limit of Liability relating to Danes Expertise (7:43)
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Work Related Permits (7:30)
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Unforeseen Disagreement (6:08)
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Damage (2:52)
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Using Work for Promotion (3:30)
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Warranty (8:32)
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Be a Client, Not a Supplier (3:38)
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Plant Sourcing and Markup (3:42)
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Landscape Contract is a Package once Signed (9:11)
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Client Responsibilities and Mystical Landscape’s Responsibility (9:08)
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Cost Breakdown (13:31)
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What to Expect regarding Design Costs during the Project (9:38)
Creating A Business That Sells Itself
Dealing With Difficult Clients
Succeeding With Employees
A Success Checklist for your Business
Recommended Media
