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The Landscape Success Course
Introduction
Why Landscaping is a Great Idea (7:45)
About Dane Rose (17:10)
Advertising Your Business
Advertising Philosophy (3:05)
Successful Website Design (8:01)
Articles about you in a Magazine or Newspaper (3:31)
Community Classes - Teaching at the College (14:41)
Craigslist (1:13)
Flyers (4:41)
Google Ads, Facebook, Etc. (2:28)
Houzz (1:11)
Networking Group - Business Network International (5:45)
Writing a Local Landscape Book (9:56)
SEO (Search Engine Optimization) (3:40)
SEO - Cross Linked Landing Pages (18:12)
Using Landscape Signs (5:21)
Warm Referrals (4:15)
Word of Month (5:14)
Public Speaking (5:40)
Using a Gimbal and External Microphone to Make Portfolio Videos (9:18)
Facebook Ads Weak Experiment (6:49)
Effective Learning
What is Education? (2:41)
Format of our Education (6:35)
Where can you go to learn? (5:13)
The Value of A Mentor (10:02)
How do you Find a Great Mentor (12:43)
How to Recruit a Mentor (9:35)
Learning from other Landscape Professionals (5:46)
Get paid a little bit to learn rather than pay money to learn (7:16)
What I learned from Henry Ford (5:35)
Your Landscape Questionnaire
The problem that happens when you don't have a Landscape Questionnaire (7:02)
What a Good Questionnaire Accomplishes (41:24)
How to use the Landscape Questionnaire (30:37)
Editable copy of the Landscape Questionnaire
Easier Bookkeeping
How to Simplify The Bookkeeping Process (12:15)
Good way to track your receipt
Creating a Great Contract for Residential Clients
Introduction (8:57)
Editable Contract
What will be done as part of this contract (2:57)
Clear Communication (4:54)
Payment Schedule (11:28)
Timing and work-hours (15:01)
Change Orders (3:03)
Design Time During the Project (11:36)
Changes in the Plan-Contract (7:00)
Limit of Liability relating to Danes Expertise (7:43)
Work Related Permits (7:30)
Unforeseen Disagreement (6:08)
Damage (2:52)
Using Work for Promotion (3:30)
Warranty (8:32)
Be a Client, Not a Supplier (3:38)
Plant Sourcing and Markup (3:42)
Landscape Contract is a Package once Signed (9:11)
Client Responsibilities and Mystical Landscape’s Responsibility (9:08)
Cost Breakdown (13:31)
What to Expect regarding Design Costs during the Project (9:38)
Creating A Business That Sells Itself
Introduction (2:05)
What do clients want? (3:50)
Eliminating Uncertainty (20:45)
Getting work done on time (1:53)
Fixed costs with no increase during a job (13:21)
Understanding the Customer (2:40)
Communication and Education (4:36)
Dealing With Difficult Clients
How to spot a difficult client (10:50)
How to avoid having your time wasted (7:02)
Getting paid for more hassle (8:18)
Don't rush the decision-making process (5:02)
Write everything down (4:34)
Invite and Renew (10:11)
Succeeding With Employees
Introduction (12:50)
What you really want in an employee (18:15)
Greatest Pitfalls with Employees (4:46)
Creating a Loyal Crew (17:11)
Having fun with the team (2:34)
Being a Teacher (8:26)
Improving Crew Management with Video (12:17)
A Success Checklist for your Business
A Success Checklist for your Business
Recommended Media
Recommended Media
Timing and work-hours
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